Email marketing or electronic mail marketing is one of the best and popular methods of online marketing. It involves direct marketing through electronic mails for sending business information to new or existing customers.
E-mail marketing is both inexpensive and effective way to boost your business. It facilitates driving of targeted web traffic to your website. And this is a safe, simple, fast and reliable technique that fetches more money with little investment for the owner of the website.
As mentioned earlier, doing e-mail marketing of products and/or services is quite simple. You can send emails to a large number of probable or existing customers informing them about your business particulars focusing on the products and/ or services offered by you. These emails can be in plain format or a well-designed newsletter or small e-zine.
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However, you need to make sure that all information that a probable or existing customer is looking for is wholly included in the email you send.
Let us now learn some practical factors by which you can do email marketing in safe and fast way:
1. Be realistic:
- when you send emails to boost your business, you need to ensure that it is sensible and practical. You are providing information about your products and/ or services that is completely true and precise. You need to make sure that the information you provide is clear and transparent; it should try to clarify doubts, if any, so that the potential or existing customers can rely on it.
2. Make it spam-free:
- Before starting the e-mail marketing, get information about how to ensure that your emails don’t go to the Spam folder of the recipients. One of the safest ways to do this is preparing an increasing list of trusted recipients. Keep on sending information about your products and/ or services only to those potential or existing customers having genuine email accounts. Do not send it to any Tom, Dick or Harry about whom you have nor authentic information either directly or indirectly. This would ensure that your marketing e-mails go into the Inbox folder and not the spam. Also, do not use the word’ Free’ in the subject line so that your mail does not go into the spam folder.
3. Keep your subject line long and attractive:
- Whenever you send about emails about marketing your products and/ or services, the subject line should be long and striking. Make use of the wide white space that is available even by using text symbols. However, never put the common word ‘Free’ in the subject line as it send your mail straight to the spam folder of the recipient.
4. Offer discounts:
- In your marketing plans, keep the possibility of occasional discounts on the kind of products and/ or services and display them prominently in your emails. However, you need to ensure that these discounts do not cut into the profits that you foresee from your business online.
5. Make it highly informative:
- Try to provide some additional information occasionally that is relevant and useful to your existing customers. It can relate to future seminars or conferences on the business subjects only. Also, keep a track of the dates that when a particular event is taking place and, if necessary, send a reminder to the customers at an appropriate time.
6. Its inexpensive and effective:
- The traditional way of marketing is a time-consuming task that involves huge investment. The demand and supply of products and/ or services, can take days to finalize. However, in E-mail marketing, the communication between the buyers and seller is fast — minutes or seconds and not days. Also, you can do it with little investment. It is also effective that you can contact a vast number of customers through emails rather other modes such as telephone or fax. This makes E-mail marketing cheaper and yet effective.
When you observe all these guidelines, you can hope to succeed because Email marketing is both inexpensive and effective.
